20th Century Fox is apologizing for the inappropriate promotional image for X-Men: Apocalypse, which shows Apocalypse (played by Oscar Isaac) strangling Mystique (Jennifer Lawrence in the role).
“In our enthusiasm to show the villainy of the character Apocalypse we didn’t immediately recognize the upsetting connotation of this image in print form. Once we realized how insensitive it was, we quickly took steps to remove those materials. We apologize for our actions and would never condone violence against women.”
Fox has taken measures to get rid of these promotional materials and the studio seems to understand what they have done wrong. The image does show the “villainy” of Apocalypse, but without the context of the movie trailer (where the scene has been featured), it doesn’t work as intended.
Actress Rose McGowan shared her criticising opinion about the image on her Facebook, and in an interview with The Hollywood Reporter, she said, “There is no context in the ad, just a woman getting strangled. The fact that no one flagged this is offensive and frankly, stupid.” She confront 20th Century Fox directly, asking, “Since you can’t manage to put any women directors on your slate for the next two years, how about you at least replace your ad?”
One Twitter user wrote: “The appeal of the X-Men poster showing Jennifer Lawrence being choked is that battery can be fun?”
The appeal of the X-Men poster showing Jennifer Lawrence being choked is that battery can be fun?
— Gabriela RM (@GabrielaRM) May 13, 2016
Spoiler! Our Nerdy team want to add something… We absolutely disown violence against women, but we also want to say that to the detriment of the movie (and not because she’s a female character), Bryan Singer and Simon Kinberg worked overtime to make Jennifer Lawrence’s Mystique a central character and guiding force in X-Men: Apocalypse. The scene with Apocalypse is important because it transforms another strong, female character (Storm) from a villain into a hero when she sees her idol being threatened by her leader.
“Apocalypse” opened at the top spot at the North American box office last weekend and has so far grossed over $285 million worldwide.
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